| Technology Alliance Partner Program Requirements | ||||
| Partner Level | Description | Standard | Premier | Global Strategic |
| Access to Program | by application | by application | Invite-only | |
| TAP Partner agreement | ||||
| Yearly fee | $ 3000 | $ 6000 | $ 9000 | |
| List Veeam on partner website with description of alliance | ||||
| Include Veeam products on published certified partner matrix as appropriate | ||||
| Assign Veeam alliance manager | ||||
| Assign Veeam technical lead contact | no | |||
| Executive sponsorship | no | |||
| Solutions/ Sales Training | TAP Partner must conduct a training webinar to their sales/SE teams on the joint solution, how to engage and next steps | no | ||
| Field Engagement Organizations | mapping support teams | no | as needed | as needed |
| Inside sales introduction/ training | no | |||
| Veeam products placed in executive and demo briefing centers | Veeam NFR licenses to be used for testing, demo and sales training purposes | no | preferred | |
| Referenceable Customers (quotes/ case studies) | TAP Partners must bring a minimum number of referencable customers per year- these referencable customers come in the form of quotes and customer stories | 1 initial to join and 1 per year | 1 initial to join and 3 per year | 1 initial to join and 5 per year |
| Event Mapping | Partner agrees to do yearly event mapping to determine mutual event participation | no | ||
| Co-Marketing Funds | Partner agrees to spend a minimum number of dollars on marketing activities with Veeam per year. These funds are kept by the partner company and mutually agreed upon | n/a | $ 25000 | Mutually Defined |
| Relevant Partner communication | Veeam to be included in internal partner communications, such as newsletters, webcasts, internal Web sites, etc. | |||
| Deal influencing targets per year | mutually agree on amount of revenue that partner influences yearly | no | - decided upon mutually |
![]() - this level of partnership requires showing a contribution exceeding $200,000 in Veeam opportunities over a 1 year period |

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- decided upon mutually