Can Enterprises Really Afford to Risk Their Brand? It Seems They Can… And They Do!

Peter Ruchatz,
Chief Marketing Officer


Published date: February 17, 2016

Are you willing to make a decision that will lose your company $16 million a year, damage brand and corporate reputations, and risk the loss of customer confidence? I am pretty sure that most enterprise’s response to that question would be the same – “absolutely not”.

However, these are the consequences that unplanned IT downtime can have on any enterprise.   As a marketer and executive, I know first-hand the financial commitment all companies dedicate to building their brands. In today’s economic environment, where users demand 24/7 access to information and applications, any avoidable downtime can inflict irrevocable damage.  At Veeam, our mission is to ensure that every company in the world has the capability to operate as an Always-on Enterprise.  With so much at stake, Veeam commissioned the 2016 Veeam Availability Report which illustrates the alarming disconnect between user demands and IT’s ability to deliver total availability.

84 percent of CIOs acknowledged they currently have an Availability Gap (the gap between what users demand, i.e. 24/7 access to critical applications and data, and what IT departments can deliver) and that companies could easily be faced with negative brand impact and massive financial losses as a result of downtime. Think about this for a moment. Would you hire a plumbing company where 84 percent of the contractors may or may not be able to fix an emergency leak? Buy a car brand where 84 percent of new vehicles coming off the lot may or may not be able to start when you need it the most? Not likely. As a CMO, and the keeper of the brand, the idea of this type of vulnerability is not acceptable… especially when it’s avoidable.

The good news is that our research also found most organizations are investing in their data centers, with two-thirds doing so specifically in order to enable 24/7 always-on operations. It’s clear, however, that while enterprises appreciate the challenges facing them, and are indeed taking measures to address them, most are falling short. In order to have a successful outcome, investments must be made in the right way, using the right resources, and identifying the right solutions.

Veeam is recognized as the innovative provider of Availability solutions, and we are committed to providing education around the latest Availability research, as well as providing solid business solutions to support closing the Availability Gap. I personally invite you to view our full Availability Report in more detail, as well as share it with others that can benefit from this knowledge.

Download 2016 Veeam Availability Report here:

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