Published date: August 8, 2016
There are a few facts of life we can never run away from: the sun will rise and set, we will all get older and everyone Googles. We’ve all done it, either consulted Dr. Google to self-diagnose, or if you’re like me, conducted primary research using Google before purchasing a car or the latest noise-cancelling headphones.
As a marketer, I’ve often wondered how these searches translate into actual purchasing decisions. As the CMO at Veeam, I like to think that each Google search about Veeam directly contributes to our growth.
Enter Google Trends, a slice of marketing measurement heaven. This public web tool based on Google Search shows how often a particular search term is entered, relative to the total search-volume across various regions of the world and in various languages.
As a source of information leveraging the largest focus group on the planet, we’re even able to view information on historical behavior. Best of all, the results are unbiased and honest. When tracking Veeam’s performance on this global dashboard against legacy backup vendors, searches for Veeam over the last 3 years have grown extensively by volume, interest and behavior — and Veeam is significantly outperforming its competition!
It comes as no surprise that Veeam has consistently reported double-digit growth in revenue and an average of 4,000 new customers per month over the last 34 quarters. A total of 70% of the Fortune 500 rely on Veeam to ensure Availability of all data and applications. All of those who chose Veeam can’t be wrong. The number of searches for Veeam, as documented by Google Trends, means just one thing: that more and more people around the globe are searching for Veeam, and the accelerated pace that this trend is growing simply demonstrates the brutal, yet real, disruption that is happening today in the technology industry.
The struggle is real — Availability is central to digital transformation — all organizations, regardless of industry or size, are turning to technology to dramatically improve performance and overall customer experience. Downtime is not an option, and in most cases, there is no room for complacency in this fast-moving digital world.
To me, this phenomenon is a good example of the tech industry’s fascinating nature. Everything can be disrupted when a new (and better) technology is introduced, especially one that provides superior performance and experience for customers, compared to what legacy vendors have to offer.
If you are a decision maker who is about to invest your business’s survival in this century and beyond, choosing a future-proof solution is key. Don’t just take my word for it. Search for Google Trends and then look at what the world is Googling to make an informed decision on the best Availability solution for your organization.