The Business Challenges
For more than 50 years, Yamaha Brazil has provided motorized vehicles
and products to enrich people’s lives. To improve the customer
experience, the company envisioned a digital ecosystem to support
customers and dealerships. Customers would gain a better digital buying
experience and dealerships would benefit from a seamless backend that
sustains operations and inventory.
Before Yamaha Brazil began its digital transformation, the company had
to be certain the IT infrastructure was agile, transparent and secure.
“We evaluated our infrastructure to analyze the resiliency of data and
discovered several shortcomings in our legacy backup solutions,” said
Fernando Rostock, IT Executive Manager at Yamaha Brazil. “They didn’t
offer the latest data protection capabilities, yet they had a high total cost
of ownership. They also didn’t offer native encryption, and backup was
slow and complex.”
Yamaha Brazil considered several solutions to improve data protection,
so the IT Department studied assessments made by leading research
and advisory institutions such as Gartner. The IT Department also talked
to peers in the industry and sought advice from several consulting
companies including V8 Consulting, which helped develop and
implement the project.
“V8 Consulting played an important role” Rostock said. “They understood
our goals, were attentive to our needs, managed all of the prospecting
and conducted the testing.”
V8 Consulting also helped define criteria for data protection: built-in
disaster recovery (DR) for a hybrid-cloud environment, API integration for
uncovering key customer insights for digital marketing as well as support
for regulatory compliance. The new solution also had to meet current and
future computing demands.
“The choice for data protection was clear,” Rostock said. “Veeam® Availability
Suite™ has all the features we need. No other solution offers the comprehensive
capabilities or the level of maturity and innovation required by our company.”
The Veeam Solution
Veeam provides Yamaha Brazil with unmatched modern data protection and
built-in DR for its hybrid-cloud infrastructure. Veeam also helps improve
the customer experience through API integration that reuses backup data
to uncover key customer insights for digital marketing. Furthermore, Veeam
supports regulatory compliance for Brazil’s law regarding General Data
“Veeam enables us take advantage of all the opportunities that digitalization
offers,” Rostock said.
Veeam backs up 50 TBs of monthly data across 350 physical and virtual
machines (VMs) and cloud for fast, local recovery.
“It didn’t take long to see the benefits Veeam provides,” said Manoel Júnior,
Infrastructure Supervisor at Yamaha Brazil. “Our backup window decreased
by 15 hours, enabling us to redirect tasks among employees to more
strategic activities that will benefit the business. Recovery time decreased
too. Veeam offers multiple restore options including granular recovery and
Instant VM Recovery®. We can recover data in minutes.”
Veeam also offers a Data Integration API that leverages backup data. Yamaha
Brazil generates substantial data, and that data offers opportunities for
analytics that can help improve the customer experience. Insights gathered
from analytics help companies refine their digital marketing campaigns.
In addition to leveraging data, Veeam offers data management through
advanced monitoring, reporting and capacity planning.
“Veeam allows for more centralized management on-premises and offpremises,”
Júnior continued. “For example, comprehensive reporting
supports our compliance with LGPD.”
Rostock said Veeam encryption supports compliance as well.
“Veeam has definitely raised the bar on security for our company,” Rostock
said “Next we’re considering immutability to enhance ransomware
protection. Veeam creates a copy of backups that can’t be updated or
deleted, enabling us to increase the protection we already have in place.
Veeam is a solution that is always evolving to meet future needs.”
- Provides unmatched data protection and DR for the hybrid-cloud IT
“Before we began our digital transformation, we chose Veeam to support
new business demands related to hybrid-cloud computing, privacy and
security,” Rostock said. “Veeam is very important to us, and we appreciate
that it’s always evolving.”
- Improves the customer experience by uncovering key metrics via API
Veeam unleashes the power of backup data through API integration
that offers opportunities for data mining, analytics and forensics. Veeam
helps companies gain deeper insights into their data so they can increase
- Supports regulatory compliance for Brazil’s General Data Protection law
In addition to supporting compliance for data privacy, Veeam offers
immutable backups that can’t be updated or deleted. Veeam uses object
lock technology provided by S3-compatible providers to prohibit data
changes in backups (until the immutability expiration date).