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White paper

How to sell the value of cloud-powered data protection

Jason Buffington , Principal Analyst at Enterprise Strategy Group (ESG)

Published: March, 2017

By now, every proficient and capable IT service provider or reseller has a good sense of how much cloud-powered data protection could matter to subscribers and potential subscribers. Those clients need to bolster their backup, recovery, and BC/DR capabilities—the cloud can enable them to accomplish such efforts more effectively and at a more reasonable cost. However, not one cloud-powered data protection solution has proven to be definitively superior.

As a service provider, you should strive to present a choice of offerings to your potential subscribers, ideally through a common management framework that is delivered via a consolidated, cohesive, relevant set of vendor solutions. Your prospects will have widely varying needs and aspirations tied to how the cloud could serve as part of their organization’s unique strategic initiatives for protecting data. Each need and aspiration is likely to be distinct, but they all can be fulfilled with the right vendor partner.

Read this white paper and learn:

  • Key findings from ESG Research about the most popular cloud-infrastructure use cases;
  • Business drivers and operational concerns of your IT decision-maker clients;
  • How adding cloud to a data protection strategy reduces data loss;
  • And more!

By now, every proficient and capable IT service provider or reseller has a good sense of how much cloud-powered data protection could matter to subscribers and potential subscribers. Those clients need to bolster their backup, recovery, and BC/DR capabilities—the cloud can enable them to accomplish such efforts more effectively and at a more reasonable cost. However, not one cloud-powered data protection solution has proven to be definitively superior.

As a service provider, you should strive to present a choice of offerings to your potential subscribers, ideally through a common management framework that is delivered via a consolidated, cohesive, relevant set of vendor solutions. Your prospects will have widely varying needs and aspirations tied to how the cloud could serve as part of their organization’s unique strategic initiatives for protecting data. Each need and aspiration is likely to be distinct, but they all can be fulfilled with the right vendor partner.

Read this white paper and learn:

  • Key findings from ESG Research about the most popular cloud-infrastructure use cases;
  • Business drivers and operational concerns of your IT decision-maker clients;
  • How adding cloud to a data protection strategy reduces data loss;
  • And more!
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