The Azzurri Group’s corporate strategy is to become the leading Italian food business in the United Kingdom. One way to accomplish this goal is by maintaining exceptional brands.
Azzurri’s brands offer memorable dining experiences and great value for money. The company’s constant focus on proposition refinement, menu development and restaurant design help the brands thrive in a highly competitive market.
To make the best business decisions for each brand, Azzurri relies on point-in-time data analytics from Cognos, a BI solution from IBM. Raw data is fed into a Microsoft SQL environment, and Cognos analyzes it to generate detailed sales, food cost, labor cost and financial reports.
“The reports tell us how we’re doing against our target spends,” said Jon Lee, IT Infrastructure Manager at the Azzurri Group. “If one of our restaurants is off on labor costs, we’ll run an additional report to investigate further. When customers redeem vouchers in our restaurants, we’ll run reports on their previous visits to target our marketing efforts.”
Data fuels decision-making, making it one of Azzurri’s greatest assets. “You can’t get the most out of your data unless it’s fully protected,” Lee said. “It’s critical to have a trusted data protection strategy.”
Lee said Azzurri’s data protection strategy was adequate but not exemplary. “We had a decent backup solution, but it didn’t offer replication. In a crisis situation we could recover our entire IT infrastructure from a backup, but it might take several days. Adding replication would significantly reduce recovery time, taking our BC and DR strategy to the next level.”
Veeam® Backup & Replication™ takes Azzurri’s BC and DR strategy to the next level.
Replication reduces recovery time from days to minutes, making data continuously available to Cognos for BI analytics.
“Having point-in-time data analytics at our fingertips is vital to our business because it lets us proactively resolve issues at our restaurants,” Lee said. “If we notice a dip in sales, we can identify the cause quickly. Veeam helps us maintain exceptional brands.”
Veeam backs up and replicates 10 TB across 60 VMware vSphere virtual machines (VMs) on-premises for high availability, off-premises for BC and DR and to AWS for long-term retention. “Replica failover ensures our data is always available,” Lee said. “Our entire BC and DR strategy is based on Veeam — we rely on it every day.”
During failover, Veeam recovers a fully functional VM to the required restore point. As a result, the VM is up and running within a few minutes, making data available to Cognos with minimal disruption. To guarantee recoverability of replicas, Veeam provides a feature called SureReplica. It validates a DR environment by automatically verifying every created restore point of every VM replica.
Automatic verification is important for Azzurri, so the company is considering Veeam Availability Orchestrator next. It delivers a reliable, scalable and easy-to-use orchestration and automation engine that eliminates manual testing and recovery processes that are inefficient, lengthy and error-prone. Veeam provides a planned, practiced and proven BC and DR strategy using replicas and backups. The result? More resilient IT operations.
“The biggest benefit to using Veeam is peace of mind, so being able to extend peace of mind to BC and DR testing would be invaluable,” Lee said. “This is another good example of how Veeam simplifies data protection. Life should be easy, and Veeam makes life easy.”
The Azzurri Group is a market leader in the Italian casual dining sector, operating ASK Italian, Zizzi, Coco di Mama, Radio Alice and Pod Foods brands. Azzurri serves more than 15 million meals each year in a growing estate of over 250 restaurants and shops in the United Kingdom and China. Founded in 2013 and based in London, Azzurri employs nearly 6,500 people.
In today’s data-driven world, many enterprises are expanding their adoption of business intelligence (BI) from a centralized strategy to a tactical one that improves daily operations. Azzurri is a prime example. Point-in-time data analytics help the company make smart business decisions, enabling each of its brands to maintain a leading position in a highly competitive market. Azzurri’s challenge was protecting the data required for BI analytics, so the company took its business continuity (BC) and disaster recovery (DR) strategy to the next level.