Analyst report
January 17, 2023

Data Protection Trends Report 2023

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The global data protection market continues to grow, but how exactly are companies adapting for Modern Data Protection?

In this new Veeam® report, 4,200 IT professionals were surveyed on a variety of data protection drivers, challenges and strategies

Download the 2023 Data Protection Trends report to learn about:
  • Macro trends in data protection
  • Cyberattacks and other outages
  • Cloud considerations and hybrid cloud environments
  • And more!

About the Authors

Jason Buffington
Vice President, Solutions & Product Strategy, Veeam Software
Jason Buffington (@JBuff) is a Vice President within the Product Strategy team at Veeam. He has been in the data protection industry for over 30 years, working on a variety of backup, replication/failover, and BC/DR solutions within data protection vendors and Microsoft. Prior to joining Veeam, Jason was the Principal Analyst at the Enterprise Strategy Group (ESG) covering the myriad data protection vendors and providers in the IT industry. Outside of IT, Jason is an active volunteer leader in Scouting BSA. At Veeam, Jason focuses accelerating the success of enterprise customers through Veeam's key alliance partnerships, as well as strategic special projects, evangelizing thought leadership at key industry events, and communicating Veeam’s long-term vision and strategy.
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Julie Webb
Director, Marketing Research and Analysis, Veeam Software
Dave Russell
Vice President, Enterprise Strategy, Veeam Software
Dave Russell is a 32-year veteran in the storage industry, serving as Veeam's Vice President of Enterprise Strategy, responsible for driving strategic product and go-to-market programs, spearheading industry engagement and evangelizing Veeam’s vision for Modern Data Protection. Prior to Veeam, he held the role of Vice President and distinguished analyst at Gartner for 13 years and spent 15 years at IBM in product development for mainframe and open systems backup/recovery.
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