Amma Kwateng
Amma Kwateng is Global Head of Launch Strategy and an experienced international marketing leader with nearly 20 years in business strategy across marketing, sales, and operations. She focuses on building modern go-to-market engines that translate storytelling and customer experience into measurable growth. Her work sits at the intersection of innovation, transformation, and technology, with a strong emphasis on data-driven marketing that drives demand, increases market share, and aligns stakeholders around clear outcomes—especially in Tech and SaaS.
Amma brings deep expertise in launch strategy, go-to-market, and product marketing, with a track record of leading integrated campaigns and new customer marketing programs end-to-end. Previously, she served as Head of Global Merchant Experience & Marketing at DoorDash, Global Head of Strategy and Operations at Microsoft, and Global Marketing Lead for Azure Marketplace at Microsoft—including delivering major growth plans, transforming large-scale marketplace experiences, and launching new business initiatives.