COLUMBUS, Ohio: July 23, 2020: Veeam® Software, the leader in Backup solutions that deliver Cloud Data Management™, today announced new enhancements to its ProPartner Program for Value-Added Resellers (VARs) across EMEA. By driving increased engagement from active partners across the region, the new competencies will reward and better support partners in serving customers’ evolving needs, help them become specialists in their markets, and demonstrate competitive advantage.
As EMEA businesses continue to move towards Digital Transformation, partners are broadening their portfolios and becoming strategic digital advisors to their customers. Furthermore, as businesses look to maximize Return on Investment (ROI), subscription-based IT models are overtaking CapEx technology investments and partners are adapting their business models to sell subscriptions or resell services that are powered by Cloud Service Providers (CSPs).
To support its partners through this transition, Veeam has enhanced its ProPartner Program to ensure Platinum, Gold, Silver and registered partners are all appropriately supported and rewarded, creating a truly partner-friendly program. Through a points-based system, Veeam will reward partners for successfully progressing through the program’s new competencies. The benefits of this program will evolve, but initially, the current offering converts earned points to incentive rebates, a free seat at the Veeam Certified Engineering (VMCE™) partner training course or free attendance at VeeamON 2021.
“Veeam’s go-to-market strategy is 100% channel, and we are empowering all of our partners to thrive in the evolving business landscape and better respond to customer demands,” said Daniel Fried, GM and SVP, EMEA and Worldwide Channels, Veeam. “As businesses continue to pursue Digital Transformation and embrace Cloud Data Management, we want to help our partners add greater value and build more strategic relationships with our joint customers. Working closely with our partners to achieve a greater understanding of Veeam solutions will help VARs stand out from the crowd, offer new services that drive profitability and growth, and continue to adapt to and support increasingly complex IT environments.”
The Veeam 2020 Data Protection Trends Report found that almost a third (30%) of global organizations are currently in the early stages of implementing or planning Digital Transformation. However, almost half (47%) of EMEA respondents said lack of IT staff skills or expertise is preventing or has prevented their organization from moving forward with it. As such, there is a dynamic opportunity for VARs to up-skill and become true extensions of their customers’ IT teams. Veeam’s enhanced ProPartner Program will help partners increase proficiency in Veeam’s industry-leading portfolio, expand their knowledge of Veeam’s integration with Technology Alliance Partners, and develop additional technical skills to deliver value-added professional services.
Key enhancements to the Veeam ProPartner Program for VARs include the introduction of several new competencies:
“The enhancements to the Veeam ProPartner Program will support and reward their partners in addressing digital transformation customer trends around cloud and flexible consumption. Partners are expanding their offerings to meet these needs, and Veeam’s new competencies are designed to reward partners as they invest in enablement to better meet cloud management needs, and also accelerate subscription-based solutions. This is a great example of rewarding partners for the right behaviour.” – Steve White, VP WW Channels & Alliances, IDC
“Cheops Technology has been working with Veeam solutions for over seven years. Act II of the Veeam ProPartner program will provide us with more marketing support, training for our teams, tools and additional margins recognizing the actions we perform daily with our customers and rewarding our investments in Veeam solutions."- Didier Delhoste, Deputy Managing Director, Cheops Technology
“As customers embark on their Digital Transformation journeys, they look to us for guidance on the best solutions to future-proof their business, as well as for skills and expertise on how to take a more strategic approach to IT, Data backup and protection are cornerstones of Digital Transformation, so we are committed to offering customers the best possible strategic counsel and support in these fields. The investment Veeam is making in our partnership enables us to better understand our own customers’ needs, bring more value, and propose industry-leading solutions to propel their business forward.” – Donavan Hutchinson, Managing Director UK & Europe, Paragon Micro UK Ltd