Webinar
September 16, 2026
Duration: 00:43

What Is ROT, Why It's Not Hot, and Why It Costs a Lot

Register to watch

By registering, you are agreeing to have your personal information managed in accordance with the terms of Veeam's Privacy Notice.
By registering, you are agreeing to receive information about Veeam products and events and to have your personal information managed in accordance with the terms of Veeam's Privacy Notice.
Verify your email to continue your product download
We've sent a verification code to:
  • Incorrect verification code. Please try again.
An email with a verification code was just sent to
Didn't receive the code? Click to resend in sec
Didn't receive the code? Click to resend

ty icon

Thank you!

We have received your request and our team will reach out to you shortly.

OK

error icon

Oops! Something went wrong.

Please, try again later.

webinar-rot-data-cold-storage-nas-veeam video

Please register to get access to watch the webinar

Most organizations aren't running out of storage. They're running out of storage that justifies the cost.

Redundant, obsolete, and trivial data (ROT) accumulates in every file share, home directory, and NAS volume, often sitting on the fastest, most expensive tier you own. It gets indexed, snapshotted, replicated, and backed up at the same service level as the production data your business  runs on.

The result is longer job times, less usable capacity, and storage forecasts driven by data the business no longer actively uses.

Watch to see how Veeam Data Platform v13.1 and Veeam Data Cloud Vault Archive help move cold NAS data, including ROT, directly into secure cloud archive storage, with no staging on performance storage or separate archive product to manage.

Watch this webinar and learn:

  • What ROT is, why it accumulates, and how to recognize it in your environment
  • The three costs of holding cold data on performance storage: Performance overhead, lower usable capacity, and stressed budgets
  • Why ROT is the headline and cold data is the category, and how that distinction changes your tiering strategy
  • What Veeam Vault Archive delivers: Immutability by default, AES 256-bit encryption, logical air-gapping, data-residency control, and archive-class economics at one predictable price

Speakers

Sam Nicholls
Sam Nicholls
Sr. Director, Product Marketing – Cloud & Kubernetes, Veeam Software
Sam Nicholls is the Sr. Director of Public Cloud Product Marketing at Veeam, with 10+ years of sales, alliance management and product marketing experience in IT. Sam has evolved from his on-premises storage days and is now laser-focused on spreading the word about cloud-native backup and recovery, packing in thousands of viewers on his webinars, blogs and webpages. When he isn’t spending time with power users from the AWS, Azure and GCP communities, he can be found dressed up as a prince or a pony while watching “The Mandalorian” with his daughter and son.
Show less Show more
Colin Hanks
Colin Hanks
Senior Product Marketing Manager, Veeam Software
Hani Immam
Hani Immam
Sr. System Engineer, Public Cloud Solutions AMER, Veeam Software