The Business Challenge
Bahrain Credit was facing a challenge common to thousands of companies worldwide,
in industries from retail to entertainment: how to please a new generation
of customers born into a world of digital conveniences and instantaneous service.
“As a finance organization, data has always been critical to us, but the escalation
in market expectations means every entry now plays a vital role, be it simple
customer details or a new lead.”
In pursuit of unprecedented brand loyalty, Bahrain Credit needed to align
with the digital native expectation of multi-channel engagement.
“This new generation of customers doesn’t want to visit a branch with physical documents,”
Al Marzooq explained. “With digital on-boarding, we wanted to simplify our processes
and save our customers time and effort. We’re building omni-channel engagement
for our customers through web portals, mobile apps and self-service kiosks,
so their entire customer journey can be managed online.”
The Veeam Solution
Bahrain Credit turned to Veeam® after realizing that its legacy backup solution
was incompatible with its ambitions of catering to the demands of digital natives.
Bahrain Credit was determined for its replacement backup solution to address
its Recovery Point Objectives (RPO) and Recovery Time Objectives (RTO),
both for external and internal compliance.
Veeam Backup & Replication™ now takes care of backup and recovery of several
mission-critical virtual machines (VM), including the VM running Bahrain Credit’s
core database. Al Marzooq also cited the ease of use and set up as a major reason
for selecting Veeam.
By facilitating the group’s Digital Transformation, Veeam has radically enhanced
efficiencies across multiple areas of Bahrain Credit’s business. Where previously,
physical files would be moved from branch to branch, digital records are now
instantly available from anywhere in the organization, speeding up workflows.
As of last year, the group has digitized the vast majority of its customer records
through its document management system (DMS) and today, over 90% of its data
now exists in digital formats alone. As a result, this has all but eliminated physical
copies of documents resulting in significant reductions in the company’s paper usage.
Bahrain Credit will next turn its attention to replicating this success for its credit card
debt collections department.
Veeam’s solution has also yielded benefits for Bahrain Credit’s IT department,
in the form of noteworthy time savings. This time has now been reclaimed to focus
on actively driving the company’s ongoing Digital Transformation through
the introduction of innovative new services.
“Backup today can play a major role in saving the environment by reducing
the amount of paper waste in our daily work,” Al Marzooq said.
In pursuit of the further enhancement of its High Availability capabilities, Bahrain Credit
is now set to partner with Veeam in a cloud migration project designed to be the first
step in an ongoing Digital Transformation journey for the company. The program
will also integrate Veeam’s replication solution for disaster recovery and a system
for the archiving of emails for off-boarded employees to promote greater service
continuity for customers.
“Our initiative to go to the cloud has been, at least in part, spurred by the confidence we’ve
gained from our successful Veeam implementation,” said Al Marzooq. “Cloud will give
us High Availability at a lower total cost of ownership for all our systems. Our goal
is to not have any physical servers by 2020 and we see Veeam as being a key
partner in achieving this objective.”
“Veeam is a fundamental enabler of our ongoing Digital Transformation, because
by guaranteeing the Availability of our mission-critical data and services, they give
us the ability to roll out new digital innovations for our customers with complete
peace of mind,” concluded Al Marzooq.
- Keeps business on track by guaranteeing Availability of critical data and services
Bahrain Credit attributes the ability to smoothly run its business and serve its customers
to the Availability and integrity of its digital data and services — which is made
possible by Veeam.
- Saves time and fuels innovation
Thanks to Veeam, Bahrain Credit’s IT team now spends less hours per month on backups
and running data restoration. Reclaiming this time has allowed them to focus on delivering
exceptional omni-channel engagement for customers through web portals, mobile
apps and self-service kiosks, so the entire customer journey can be managed online.
- Increases operational efficiency and eliminates need for paper forms
Veeam has given Bahrain Credit the confidence to digitize its mission-critical records,
allowing customer records to now be instantly available across all branches, speeding
up workflows. This has cut the processing time for new service applications by 75%
and has eliminated the need for paper forms between the loan processing
and customer relationship departments.