Bahrain Credit was facing a challenge common to thousands of companies worldwide, in industries from retail to entertainment: how to please a new generation of customers born into a world of digital conveniences and instantaneous service.
“As a finance organization, data has always been critical to us, but the escalation in market expectations means every entry now plays a vital role, be it simple customer details or a new lead.”
In pursuit of unprecedented brand loyalty, Bahrain Credit needed to align with the digital native expectation of multi-channel engagement.
“This new generation of customers doesn’t want to visit a branch with physical documents,” Al Marzooq explained. “With digital on-boarding, we wanted to simplify our processes and save our customers time and effort. We’re building omni-channel engagement for our customers through web portals, mobile apps and self-service kiosks, so their entire customer journey can be managed online.”
Bahrain Credit turned to Veeam® after realizing that its legacy backup solution was incompatible with its ambitions of catering to the demands of digital natives.
Bahrain Credit was determined for its replacement backup solution to address its Recovery Point Objectives (RPO) and Recovery Time Objectives (RTO), both for external and internal compliance.
Veeam Backup & Replication™ now takes care of backup and recovery of several mission-critical virtual machines (VM), including the VM running Bahrain Credit’s core database. Al Marzooq also cited the ease of use and set up as a major reason for selecting Veeam.
By facilitating the group’s Digital Transformation, Veeam has radically enhanced efficiencies across multiple areas of Bahrain Credit’s business. Where previously, physical files would be moved from branch to branch, digital records are now instantly available from anywhere in the organization, speeding up workflows.
As of last year, the group has digitized the vast majority of its customer records through its document management system (DMS) and today, over 90% of its data now exists in digital formats alone. As a result, this has all but eliminated physical copies of documents resulting in significant reductions in the company’s paper usage. Bahrain Credit will next turn its attention to replicating this success for its credit card debt collections department.
Veeam’s solution has also yielded benefits for Bahrain Credit’s IT department, in the form of noteworthy time savings. This time has now been reclaimed to focus on actively driving the company’s ongoing Digital Transformation through the introduction of innovative new services.
“Backup today can play a major role in saving the environment by reducing the amount of paper waste in our daily work,” Al Marzooq said.
In pursuit of the further enhancement of its High Availability capabilities, Bahrain Credit is now set to partner with Veeam in a cloud migration project designed to be the first step in an ongoing Digital Transformation journey for the company. The program will also integrate Veeam’s replication solution for disaster recovery and a system for the archiving of emails for off-boarded employees to promote greater service continuity for customers.
“Our initiative to go to the cloud has been, at least in part, spurred by the confidence we’ve gained from our successful Veeam implementation,” said Al Marzooq. “Cloud will give us High Availability at a lower total cost of ownership for all our systems. Our goal is to not have any physical servers by 2020 and we see Veeam as being a key partner in achieving this objective.”
“Veeam is a fundamental enabler of our ongoing Digital Transformation, because by guaranteeing the Availability of our mission-critical data and services, they give us the ability to roll out new digital innovations for our customers with complete peace of mind,” concluded Al Marzooq.
Bahrain Commercial Facilities Company (BCFC) was founded in 1983 and is based in Tubli in the Kingdom of Bahrain. The group operates in many sectors, including property, through Tasheelat Real Estate Company; insurance, through Tasheelat Insurance Services; and the automotive industry, served by Tasheelat Automotive Company, Tasheelat Car Leasing Company and National Motor Company. Bahrain Credit, the group’s personal and corporate finance division, leads the Kingdom in the services it provides, from credit cards to commercial investment offerings.
Bahrain Credit’s mission is to be the first choice for customers by providing excellent products, services and solutions. In recent years, this has meant having to prioritize the digitization of its services to extend greater conveniences to its customers, while catering to Bahrain’s growing demographic of young, tech-savvy digital natives. As a financial institution, the company knew that to succeed in this initiative, it would have to guarantee the availability and integrity of its digital data and services.