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Gamse Lithographing

Printing Company Protects Livelihood with 24.7.365 Availability


Gamse designs and prints labels, sleeves and lids for hundreds of clients including Crayola, Heinz, Yuengling, Walgreens and Walmart. Founded in 1896 and based in Baltimore, Maryland, Gamse employs 120 people.


Gamse stores its clients’ brand data (their artwork, logos and graphics) on a secure file server. Labels can’t be printed unless the file server is available. Slow, unreliable backup and recovery of the file server put the entire business at risk.


  • Delivers 24.7.365 Availability for label production
  • Supports ongoing digital transformation to virtualization
  • Saves $15,000 in backup storage costs

The Business Challenge

For more than a century, Gamse Lithographing Company, Inc. has produced and printed labels for millions of everyday items in the United States, Canada and Latin America. From soup to nuts, a product’s brand identity begins with its label.

The need for product labels hasn’t changed over time, but producing labels has. Clients’ brand data (their artwork, logos and graphics) aren’t stored in filing cabinets anymore. Instead, their brand data is digital and stored on a virtual file server. Files are retrieved and sent to a plate-making device for conventional printing or streamed to a digital press. Gamse can’t produce labels without its file server.

“If we lose our file server, we’re out of business,” said Jimmy Canzoniero, Executive Vice President of Gamse. “Without clients’ brand data, we can’t print labels for them. If we can’t print labels for them, their manufacturing plants shut down. They can’t ship blank cans to supermarkets.”

Slow, unreliable backup and recovery of Gamse’s file server put the company’s livelihood at risk. That’s because the legacy backup tool didn’t integrate well with VMware vSphere, and it required agents on every virtual machine (VM). Not only did agents slow down backup and recovery, they were expensive and time-consuming to maintain. Even a minor upgrade to the backup software required Gamse to upgrade agents in every VM, which could take hours — hours a small business should spend on business initiatives, not on agents.

“Agent licensing was a train wreck,” Canzoniero said. “To add insult to injury, the backup vendor charged extra for agents on VMs running Microsoft Exchange and SQL Server—two of our business-critical IT systems. We’d rather spend money on printing presses that generate revenue, not on unreliable backup and recovery.”

The Veeam Solution

Gamse replaced legacy backup with Veeam® Backup Essentials™ because it is agentless, fast, reliable and integrates fully with VMware vSphere.

“Veeam is risk-management insurance for us,” Canzoniero said. “Veeam guarantees files containing clients’ brand data are always available for label production.”

In addition to delivering 24.7.365 Availability of the file server, Veeam delivers 24.7.365 of Exchange and SQL.

“Email is key for doing business with clients,” Canzoniero said. “Email also chronicles our communication with them. When one of our clients received an industry compliance fine and blamed us, we recovered emails from an Exchange backup so we could show our client what their employee had asked us to do. We were able to prove that we had delivered exactly what the employee had requested.”

Sometimes clients lose their old artwork and ask Gamse for help. In the past, Gamse kept archived artwork on CDs, but retrieving files was laborious and time-consuming. Gamse virtualized the archives so they can be backed up and recovered with Veeam. Now restoring archived artwork takes minutes.

“That’s one example of how Veeam supports our digital transformation from physical to virtual,” Canzoniero said. “We’ve digitized nearly all of our data because we know Veeam will protect it.”

Veeam helps Gamse save money too. By combining deduplication in Veeam, Windows Server 2012 R2 (Veeam’s host) and Hewlett Packard Enterprise (HPE) StoreOnce VSA (the backup target), Gamse saves $15,000 in backup storage.

“We’re backing up more data in less space,” Canzoniero said. “That’s a capital expense we can redirect toward revenue generation.”

Gamse also uses Veeam to consolidate backup storage into a single repository. The feature is called Scale-out Backup Repository™, and it distributes storage across all backup targets so space is used evenly. Before Veeam, Gamse spent precious time reallocating backup storage. Veeam also saves time by monitoring and reporting on the backup environment. Veeam gives Gamse the details needed to proactively resolve backup issues before they impact business.

Next Gamse will explore Veeam Cloud Connect, which provides a secure conduit for transferring backup copies to a public or private cloud. Getting backups off site can be challenging for any business due to limited bandwidth and resources required to build and maintain an off site backup repository. Using Veeam Cloud Connect and built-in WAN Acceleration, Gamse will transfer backup copies to Microsoft Azure.

“Our backup copies will be safely offsite and available if we need them,” Canzoniero said. “And, we’ll avoid a major capital expense.”

The Results

  • Delivers 24.7.365 Availability for label production
    Veeam ensures files containing clients’ artwork, logos and graphics are always availabe for label production.
  • Supports ongoing digital transformation to virtualization
    Gamse has digitized nearly all data because Canzoniero trusts Veeam for fast backup and reliable recovery.
  • Saves $15,000 in backup storage costs
    Gamse is backing up more data in less space thanks to deduplication in Veeam, Windows Server 2012 R2 and HPE StoreOnce. Gamse redirects that savings toward revenue-generating initiatives.
Gamse Lithographing
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