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Headquartered in Cleveland, Ohio, with branch locations across the United States, MCPc is a top technology solutions provider, driven by partnerships with leading vendors including Veeam, Cisco, VMware, Citrix, NetApp, HP, Dell and Lenovo. From the datacenter to the desktop and into the cloud, MCPc ensures client success by leveraging IT to enhance business performance, improve productivity and increase revenue.


Over the last 45 years, MCPc has evolved from an office supply company to a computer hardware vendor and, finally, in 2002, to an IT solutions provider. Computer Reseller News (CRN) lists MCPc #85 in its Solution Provider 500 list. With 15 offices across the United States, the company delivers scalable solutions to host, secure and optimize the workspaces of both domestic and, sometimes, international customers.

MCPc recognized that in the early stages of virtualization, most companies used the familiar backup tools they employed successfully for their physical servers to back up their virtual environments. However, as those environments continued to expand, issues surrounding virtual machine (VM) backups and disaster recovery (DR) emerged as critical concerns.

According to Mike Maxey, MCPc Director of Sales for Central Ohio, “As virtualization began to gain traction among our clients, ensuring that applications and data were adequately backed up and protected became a major challenge. We began looking for tools that were designed specifically for virtual environments, rather than simply adapted for them. I saw a demonstration of Veeam Backup & Replication at a VMware users’ conference, and was immediately impressed with its innovative technology. The more I saw the product in action, the more I was convinced that it would work for our clients.”

Maxey reached out to Veeam and a partnership was born. “From the outset, Veeam’s approach to backup and DR stood out, and we recognized that Veeam was emerging as a market leader,” he said. “We wanted to align our company with the most advanced technology on the market so that we could offer our clients ‘the best of the best.’ With Veeam, we found that.”

Veeam Software: Support from Start to Finish

MCPc recognized that Veeam® Backup & Replication™ provides fast and reliable backup and recovery, and is an ideal solution for many of their clients. “Veeam is easy for our customers to install and manage, and they see phenomenal results right out of the box,” Maxey said. “I’ve had customers reduce full backups from three days to under an hour. Many clients experience response time objectives (RTOs) as low as five minutes for full VM restores, and recovery of individual files can be achieved in just a few clicks of the mouse. Because Veeam has built-in deduplication and compression, disk storage space for most companies is reduced five times or more. And Veeam offers the flexibility to manage the frequency of backups to best suit the needs of the organization.”

Veeam Backup & Replication includes capabilities that save time in a busy workplace. Using Veeam Instant VM Recovery, an entire VM can be restored from backup in a matter of minutes. “One of my customers had an application VM crash in the middle of his busiest time of year,” Maxey recalled. “In less than 10 minutes, the VM was back online, thanks to Veeam Instant VM Recovery. I have dozens of examples like that.”

Veeam Backup & Replication also offers U-AIR (Universal Application-Item Recovery) which provides the ability to restore individual application objects – email messages, directory objects or database records – from a regular image-level backup. Maxey remembers the case of one executive who inadvertently deleted two calendar entries just before leaving on a trip. “Each invite contained the itinerary and several important documents, and there was a moment of panic,” Maxey said. “Using U-AIR, his admin was able to go into the previous day’s backups and restore those entries quickly. Needless to say, the executive was relieved; he became an instant Veeam fan!”

Maxey notes that his customers like the SureBackup™ feature Veeam offers which provides automatic verification of every backup. “All my customers feel reassured when they see that email verification first thing every morning, telling them their backups were successful,” he said. “And if there is an issue, the same email advises them and suggests mitigating steps. That is an important time-saving tool for busy systems administrators.”

Another time-saving feature is Veeam’s On-Demand Sandbox which lets Maxey’s clients run one or more VMs from backup in an isolated environment, providing a working copy of the production environment for troubleshooting, testing and training. “Many of my customers like to test their Windows patches before they install them,” Maxey noted. “This saves them time and resources every time Microsoft rolls out a new update.”

Veeam unifies backup and replication in a single solution which means that it is very cost-effective for Maxey’s clients. “In this economy, I am always looking for ways to save customers money,” he explained. “In some cases, customers must leverage their heterogeneous storage environment due to budget restrictions. Since Veeam can replicate VMs at the host level, customers benefit by reducing the costs associated with array-based replication. With Veeam, the storage can be any brand and I can repurpose legacy storage to DR as appropriate, and they can do host-based replication and backup with the same product. This is a nice alternative for customers who are challenged by budget constraints in getting their data replicated.

Although Veeam Backup & Replication is the primary Veeam product that Maxey sells, he does recommend Veeam Management Pack™ for VMware to companies looking to extend their investments in Microsoft System Center and manage both the physical and virtual environments from one console. According to Maxey, “Veeam MP provides scalable, fault-tolerant and agentless VMware infrastructure monitoring and management directly in Microsoft System Center, so you don’t need a separate monitoring framework; it’s essentially a single pane of glass. I think MP is one of Veeam’s unsung heroes; it is a great solution for systems administrators.”

Maxey regularly uses Veeam’s ProPartner Portal which includes marketing materials, license keys, and direct access to engineering and support resources. “I achieved certification as a Veeam Sales Professional through Veeam University, a free, online professional accreditation program, and that has been a huge asset when talking with customers about Veeam,” Maxey said. “I also find the customer success stories particularly helpful. If I’m selling to a customer in a particular market sector, I can usually find relevant use cases that help me demonstrate the value of using Veeam.”

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