Portability’s Role in Backup as a Service for Cloud

According to a recent report from 451 Research, many organizations (56%) that currently use, or plan to use public cloud services, have expressed their preference for adopting a hybrid and multicloud approach as their primary cloud operating model.

As a managed service provider (MSP) offering BaaS (Backup as a Service), your customers will rely on you to provide guidance on the most effective strategies for safeguarding, managing and accessing their crucial data, irrespective of its location — whether it is on-premises, hosted in a hyperscale cloud such as AWS or Microsoft Azure or a combination of cloud platforms and on-premises infrastructure.

Data Portability in the Cloud Is Important in Achieving That Goal

Portability in cloud backup refers to the ability to easily move or transfer data and applications between different cloud platforms or back to the data center for a variety of reasons, not just data loss. Choosing a backup vendor that makes portability easy and efficient is important in your BaaS for public cloud offering for several reasons:

Vendor Independence:

One of the key advantages of portable backups in the public cloud is the freedom to choose and switch between cloud providers without compromising data availability. By having portable backups, organizations can easily migrate their data and applications from one cloud vendor to another, ensuring vendor independence and avoiding vendor lock-in. This flexibility allows businesses to adapt to changing needs, leverage competitive pricing and take advantage of specialized services offered by different cloud providers.

Cost Optimization

Hyperscale clouds like AWS, Microsoft Azure and Google Cloud, as well as independent cloud hosting providers may offer varying pricing models and cost structures. By maintaining portability, you along with your clients can leverage competitive pricing and take advantage of cost savings by moving data and applications to cloud platforms that offer better deals or discounts with ease.

Flexibility and Scalability

Portability enables flexibility in workload management and scalability options. Organizations can distribute their workloads across multiple cloud providers or utilize a multi-cloud strategy, allocating resources where they are most needed. This flexibility allows businesses to optimize performance, enhance redundancy and meet specific requirements for security, compliance or performance.

Business Continuity

Cloud backup is crucial for ensuring business continuity in the event of a ransomware attack, natural disasters or system failures. If data and applications are stored solely with a single cloud provider, any disruption to that provider’s services could have severe consequences. Portability allows organizations to quickly restore their data and applications on alternative cloud platforms, minimizing downtime and ensuring continuous operations.

Compliance and Data Sovereignty

Data privacy regulations and compliance requirements vary across different regions and industries. Portable backups offer a solution to address the challenges associated with compliance and data sovereignty. By keeping backups portable, businesses can ensure that sensitive data is stored and managed in accordance with the relevant regulations. If data needs to be moved or replicated to comply with specific laws or to meet local data residency requirements, portable backups simplify the process and enable businesses to maintain compliance without disrupting operations.


Overall, portability in cloud backup enhances freedom of choice, mitigates risks and empowers you as a trusted advisor to guide organizations into optimizing their cloud strategies, enabling them to adapt to changing business needs and technological advancements while strengthening you as a service provider they can trust for their hybrid cloud data protection strategy.

Consider using Veeam Backup for AWS or Veeam Backup for Microsoft Azure as your native-public cloud Backup as a Service (BaaS) offering. These solutions are designed to fit natively into your customers’ AWS and Azure environments and offers flexible portability features allowing you to migrate workloads across clouds or back to the data center*. Centralize it all through Veeam Service Provider Console and you have a powerful solution to easily scale all your Veeam-powered Public Cloud BaaS offering quickly and efficiently. Together with Veeam, become the trusted advisor your clients rely on to ensure their cloud data is protected and readily available.

*When combined with Veeam Backup & Replication

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