Posts by Alison Connor

In the fast-paced world of customer relationship management (CRM), the integration of artificial intelligence (AI) available in the Winter 24 release of Einstein 1, is revolutionizing how businesses interact with data and their customers. Read more

In the digital age, data is often considered the lifeblood of a business. It informs decisions, drives strategies, and can be the difference between success and failure. However, with great power comes great responsibility. The responsibility of managing this data is not just a technical requirement but a legal and ethical one. This is where the concept of data retention comes into play, especially for businesses leveraging Salesforce, a leading customer relationship management (CRM) platform. Read more

In an era where data drives business decisions and customer interactions, Salesforce has become indispensable for many organizations. However, the importance of safeguarding this invaluable asset cannot be overstated. This guide serves as a comprehensive resource for mastering the intricacies of backing up and restoring data in Salesforce. Read more

If you were to approach one of the hundreds of thousands of people who use Salesforce daily and ask them the last time they backed up their data, they would probably have no idea. Why would it be their concern? After all, doesn't Salesforce back up data for you? Read more

In today's digital age, protecting data is paramount for businesses of all sizes. One crucial aspect of data protection is safeguarding the underlying configuration of your Salesforce environment. Enter Salesforce metadata — commonly defined as “data that describes other data.” In this blog post, we will explore what Salesforce metadata is, the importance of backing it up and how to perform a backup. Read more

We are thrilled to announce the launch of our first app on the Salesforce AppExchange! New Veeam Backup for Salesforce, our data backup and recovery app, protects you from losing your data and metadata due to human error, integration issues and other Salesforce data loss scenarios.  If you are new to Salesforce or do not have experience with the AppExchange, let me touch on exactly what the AppExchange is, what it means to be a Salesforce Partner and how to build an AppExchange strategy. Read more

If you break down the different responsibilities associated with your Salesforce instance, it becomes clear how much the customer controls when it comes to data and configuration, thus becoming responsible for any mistakes made internally. Read more

Data backup and recovery strategies for cloud and SaaS workloads have become hot topics among businesses large and small. The thought process has changed from if to when companies will need to recover from some type of data loss, and with Salesforce being such an intricate part of hundreds of thousands of organizations, backing up your Salesforce data has now become a necessity. Download our new 9 Reasons for Salesforce Backup HERE. Read more