As part of my role leading the SE team for the ANZ region, I speak to CIOs and IT decision makers on a regular basis. And their top concern recently is Business Continuity and the need to have tested and verified plans. The need for businesses to effectively and efficiently manage unplanned outages of any scale is essential in today’s environment in effort to support the requirements of an Always-On Enterprise.

Disaster Recovery as a Service (DRaaS) offers a solution to these challenges, and has received a lot of attention recently. Veeam’s Availability Report, released earlier this year, confirmed that 70% of respondents have already invested in, or plan to invest in, DRaaS. Yet, end-users tell us it’s hard to do.

However, the definition of true DRaaS is still largely undefined. Industry analysts, Forrester, defines DRaaS as “Services that enable customers to failover their on-premises infrastructure to a multi-tenant, cloud environment that they purchase on a pay-per-use basis.”

Today, various forms of subscription-based, DR services are available, and they have been around for some time.

At Veeam, we believe that DRaaS is a strategy that CIOs should consider when and where DR requirements, budget and complexity cannot be addressed by traditional DR options. When done right, it provides flexibility, reliability and automation. However, one of the main reasons it can be hard to successfully implement is because DRaaS is often considered in addition to, or separate from, an overall data protection strategy. This pulls the focus of IT away from their current data center investments and momentum, and adds an additional layer of management complexity, often leaving businesses uncertain that they can actually recover if something goes terribly wrong. The reality of their gaps comes to fruition during invocation scenarios, which in production has significant downtime costs.

A combination of various factors, including growing interest in DRaaS within the C-Suite, opens up a great opportunity for Veeam Cloud & Service Provider (VCSP) partners and ProPartners in the DRaaS market – to deliver a multi-tenanted service capability at scale.

And, here’s how:

  1. DRaaS should be integrated into a comprehensive Availability strategy. If you’re a service provider consulting your customers – you need to demonstrate that businesses should be able to enjoy a consistent user experience while reducing overall cost and complexity to protect their data via a combination of backup, replication and cloud.
  2. Veeam Cloud Connect makes it easy, simple and transparent for you, as a service provider to offer DRaaS, enabling your customers to take full advantage of the benefits of hybrid cloud architecture without sacrificing that critical direct line of communication and personal relationship with you, as the DRaaS provider.
  3. Lastly and more importantly, your customer’s IT departments will continue to retain the ability to test, configure and consume the services the way they want while delivering effective outcomes for their business. All the while knowing that they have a provider that they know and trust managing their DRaaS strategy.

You can find more information in the DRaaS Market Opportunity survey we recently ran with service providers and resellers.


See also

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