Connectivity is king in the car rental market. Gone are the days of waiting in line for hours to rent a car. Online platforms let customers book rentals and pay for them quickly and easily.
Online platforms aren’t the only driving force in the car rental market. A penetration of smartphones and an increase in air travel also accelerate global growth. The market is expected to reach an estimated $120 billion by 2025 according to the Car Rental Industry Report.
Hertz Israel reaps the benefits as the market grows. Each year the franchise rents upward of 500,000 vehicles at 19 locations staffed by professional and experienced teams. To fulfill customers’ needs and requirements, these teams must have access to the IT systems supporting car rental, including a customer relationship management (CRM) database, web servers and an enterprise resource planning (ERP) system. Microsoft SQL Server and Oracle underpin most systems.
“Our challenge was ensuring availability of critical systems,” said Asaf Frid, IT System Manager at Hertz Israel. “Our legacy solution was slow to back up our virtual machines (VMs), and recovery was unreliable. We didn’t have granular recovery, so recovery was slow too, and it was impacting the business.”
The legacy offering didn’t provide a suitable disaster recovery (DR) solution for business continuity (BC), so the IT team used VMware Site Recovery Manager (SRM) for replication. Frid said SRM worked well, but the team knew there was one solution that could do it all — backup, recovery, replication and DR — faster and easier.
“We need to keep our critical systems available so the business can move forward,” Frid said. “Without that level of data protection, we risk customer satisfaction and revenue.”
Hertz Israel replaced both solutions with Veeam® Backup & Replication™. Veeam fuels a dynamic DR and BC strategy, backing up 83% faster and recovering 92% faster. Veeam also saves 500 hours in backup management time and 25% in IT costs each year.
“People ask me to explain the difference between legacy backup and Veeam,” Frid said. “It’s like riding a bike when you could be driving a Rolls Royce. The benefits are enormous.”
Frid said Veeam provides functionality that wasn’t available in the legacy solution, beginning with faster backup. Faster backup enables more frequent backup, giving the IT team additional recovery points. Frid said recovery is faster too, and since Veeam offers granular recovery, the team will spend less time recovering individual items in SQL and Oracle. Veeam Explorers™ for Microsoft SQL Server and Oracle restore and export databases from backups.
“In a disaster situation, we know we can fail over to a replica at our DR site, fail back to our production site and restart the business quickly,” Frid said. “I don’t know what we’d do without Veeam.”
Veeam backs up 30 TB across 100 VMware vSphere virtual machines on-premises for fast, local recovery and off-premises for DR and BC.
“Life changes when you deploy Veeam,” Frid said. “It’s simple to implement and easy to manage, saving 500 hours in backup management time each year. Time is money.”
Veeam saves on IT costs too. Legacy backup required agents to protect VMs, but Veeam did not, saving 25% each year.
“It’s fantastic software,” Frid said. “There’s nothing on the market like Veeam.”
Hertz is one of the largest vehicle rental companies in the world. Nearly 38,000 employees serve millions of customers at 11,500 locations in more than 170 countries. Hertz has operated in Israel since 1965, offering reliable and professional car rental services in cities and airports. Hertz Israel also sells and leases cars, giving customers additional options to suit their vehicle needs.
Technology drives the car rental market. Renting vehicles online is fast, convenient and easy. When legacy backup failed to provide a suitable DR solution to protect critical IT systems supporting vehicle rental, Hertz Israel shifted gears to find a replacement.