The Business Challenge
Elanders has embarked on quite a journey since it began as a printing company
in 1908. At one point, Elanders printed all of the telephone directories in Sweden
and in most Nordic countries. Soon the company printed user manuals for big
international players that manufactured mobile phones, trucks, automobiles,
refrigerators and freezers. Elanders provided just-in-time deliveries to these
customers’ assembly lines.
Next Elanders made a series of global acquisitions to expand into new
markets, including packaging, e-commerce and fourth-party logistics (4PL).
By 2017, Elanders had become one of the world’s leading supply chain
management companies. With offices in 19 countries, Elanders manages
an immense amount of data that grows by at least 30% each year.
“Making sure that data is always available is critical to our success,” said Magnus
Blomvé, IT Operations Manager at Elanders Sverige AB.
To ensure data availability, Blomvé and his colleagues virtualized their physical
servers on VMware vSphere and focused on enterprise security. The European
Union’s General Data Protection Regulation (EU’s GDPR) was imminent.
“Despite our best efforts, one challenge remained,” Blomvé said. “Slow,
unreliable backup and under-performing storage put data availability at risk,
which put the business at risk.”
If data isn’t available, Elanders might miss a delivery deadline.
“A car manufacturer and a hardware manufacturer can’t put production
on hold while they’re waiting for our deliveries,” he said. “That’s how you
The Veeam Solution
Elanders Sverige AB deployed modern data protection to ensure data is always
available. Veeam® Availability Suite™ helps the company meet service level
agreements (SLAs) with customers, comply with the EU’s GDPR and save
$10,000 each year.
“Veeam is the reason our data is always available,” Blomvé said. “It’s fast, reliable
and easy to use. We trust Veeam to do its job so we can serve our customers.”
Shortly after deploying Veeam, Elanders Sverige AB replaced under-performing
storage with Hewlett Packard Enterprise (HPE) 3PAR StoreServ.
“We chose HPE 3PAR StoreServ because of its tight integration with Veeam,”
Blomvé said. “Together they defy the limitations we faced in the past.”
Veeam backs up, replicates and recovers from HPE 3PAR StoreServ snapshots,
making it easier to meet SLAs with customers. In addition, the backup window
decreased by 75% (from 16 hours to four hours) to allow for more frequent
backup and recovery points. Recovery speed increased by 50% as well (from
30 minutes to 15 minutes).
Veeam also monitors and reports on the backup infrastructure — a capability
the company didn’t have. SureBackup® and SureReplica verify the recoverability
of backups and replicas, while Instant VM Recovery® and Veeam Explorer™
for Storage Snapshots restore from a backup in minutes.
“Veeam gives us the ability to restore data quickly in our data centers,”
“It all comes down to modern data protection, which is key to our business
success and GDPR compliance.”
Veeam and HPE 3PAR StoreServ integration is economical too. Elanders Sverige
AB saves $10,000 each year in backup infrastructure costs.
- Meets SLAs with customers
Veeam backs up, replicates and recovers from HPE 3PAR StoreServ snapshots
quickly and reliably, so Elanders Sverige AB can meet SLAs with customers
- Helps comply with the EU’s GDPR
Not only does Veeam verify the recoverability of backups and replicas, Veeam
also restores whole VMs, files and individual items in minutes so data is
- Saves $10,000 per year in backup costs
Veeam replaced legacy backup, and HPE 3PAR StoreServ replaced primary
production storage, saving Elanders Sverige AB $10,000 per year.