The Business Challenge
Expim provides managed cloud services while providing a comprehensive
solution that meets all the needs and aspirations of its customers when it comes
to computing infrastructure. Expim holds the best monitoring, maintenance and
availability systems in the market, which ensure the customers reliable performance.
Among Expim customers you may find all the leading advertising agencies in Israel.
In addition, it provides cloud services for enterprise and SMB organizations such as
banks, credit card companies, health institutions, tourism companies and more.
At the strategic level Expim plans to position itself as a preferred alternative
to the Israeli cloud market, emphasizing its advantages compared to the
services of the major cloud providers. To implement this strategy the
Company is required to seek an alternative to the old legacy solution, which
do not meet the business objectives of organizations these days - goals that
require them to provide availability for all data and applications 24.7.365.
In the past, Expim used to work with different legacy solutions, which
were characterized by long backup times that damaged customers’
current performance. These traditional legacy products also characterized
by a lack of reliable and offered, at times, incomplete backups and
loss of data items. Data recovery process also took a long time.
“These restrictions were not in line with the business expectations of our customer
and the high level of service we offer our customers,” said Ofir Hadad, CEO and
CTO Expim. “Along with this, in 2005 - the year in which we began providing
cloud services - virtual backup didn’t exist in Israel and the market wasn’t mature
enough to absorb this kind of solution. In those years, the Israeli market was not
ready to adopt advanced technology of this type, only in recent years we see that
the virtual backup is gaining momentum in Israel and is widely deployed and I
believe that this is mainly due to the entrance of Veeam to Israel five years ago. “
“In the last 2 years,” Haddad added, “We see that the demand for virtual backup
just doubled.” The reason for this lie in the increasing number of Giga bites in
the data and the IT systems. For these reasons, during the past two years Expim
tripled the amount of data it backs up. These trends have led the company to seek
for availability solution that meets better the challenges of the Always-On era.
The Veeam Solution
While cloud services of the largest providers forcing the customer to worry about
the availability of data and the backup system by itself, Expim, by using Veeam,
provides its customers with comprehensive service backup infrastructure, full
protection of information and DR site for rapid recovery of data in case of disaster.
These are characterized by enhanced backup rate, reducing the costs and complexity
of backup and significant improvement in the availability of data and applications.
Veeam has appointed Expim as a Gold Partner and both companies go
together from a few years now while Expim is the first to upgrade to Veeam
new versions. . “When we partner with a technology partner, or selling
solutions of a particular vendor, it is important for us to check in advance the
product reliability, innovation and to find out if there is a partner to go with
it over time, and together provide an end-to-end premium solution to the
customer. Veeam as a partner meets these expectations and much more.”
“Veeam gives us a competitive advantage and helps us sell peacefulness to
a wide range of customers. By using Veeam we are meeting our own SLAs
defined and the availability objectives, recovery and data recovery (RTOs
and RPOs) of 15 minutes, which make the working procedures much more
efficient. On the bottom line, these are translated to an economic efficiency.
This advantage has led us, more than once, to win new customers. “
For example, one of the most important sectors Expim works with extensively
is the tourism sector. “Today tourism companies that provide online services
in real time, must offer full and continuous availability of data. Without Veeam
Availability Suite these companies would be unable to cope with millions of
customers, amounts of data and full availability to which they are committed.
This will end up with business losses, damage to the comapny reputation.”
Expim backs with Veeam hundreds of VMs of VMware vSphere and Microsoft
Hyper-V. Veeam’s high integration with NetApp and HPE storage solutions,
which Expim uses, enabled the company to reduce backup time by about
40 percent when compared to legacy solutions, which existed before, and
it is carried out without disruption of ongoing core systems. This advantage
has led naturally to free some space and improve network performance.
Another feature which support the goal of making the hosting space more efficient
is the Data compression capability of Veeam, 3 times more efficient than traditional
backup solutions. At the same time, data copy function a from external site to Expim
servers, or the opposite, running at full speed and reduce communication lines costs.
One of Veeam added value service is its management portal. “The portal allows
us to improve the visibility of our service. Customers can easily impressed by
the performance of the solution and it saves us a lot of labor hours and costs,
and simultaneously improves our image and reputation among customers.”
“Installation of Veeam Availability lasts about an hour, compared with a long and
tedious process in the competition. The process is intuitive and efficient and the
improvement in the performance is reflected immediately after implementation.
Because of the simplicity of the solution to some of the customers get a permit
to restore data items by themselves,” says Haddad, adding, “if necessary, Veeam
support team has excellent service oriented. They react quickly and know how
to solve any problems but our referrals to Veeam support center are rare.”
- Veeam offers a competitive advantage and position the company
as a reliable cloud provider, innovative and economically efficient
Veeam enables Expim to meet SLAs of a managed services provider which
offers premium services to its customers. Meeting these targets streamlines
work processes and are translated into economic efficiency. In addition,
Veeam’s management portal, gives it the ability to improve performance
visibility with customers and enhance its image and reputation. All these
make Expim to one of the leading and attractive players in cloud field in the
Israeli market, which generates for its customers a competitive advantage.
- Veeam makes the Availability process simple
Installation of Veeam Availability Suite takes about an hour versus
much longer period of time and tedious implementation of competing
solutions. The installation process is intuitive and efficient and the
improvement in performance reflected immediately after. The backup
process itself also is short and efficient, and therefore, can be combined
in different time windows throughout the day. The effective process
frees up space in the network, improve performances and generates
a competitive advantage specifically for cloud providers like Expim.
- Veeam ensures full data availability 24.7.365
Veeam offers recovery time (RTOs and RPOs) of 15 minutes, which
give customers the opportunity to enjoy of Availability of 24
hours a day, 7 days a week. This capability significantly increases
the reliability of the cloud provider, which provides managed
services to a long list of clients from all sectors of the market.