What Is Driving Data Protection Strategies in Small and Medium Sized Business for 2022

When it comes to data protection in small-to-medium-sized businesses (SMB), the sector is similar in many ways, but unique in a few, when compared to larger organizations and their IT trends and strategies. That is abundantly clear when you look at both the global and the SMB-specific findings in the recently released Veeam 2022 Data Protection Trends report.

The global report is the industry’s largest independent worldwide study of data protection and related trends. This year, nearly 3,400 respondents provided input as part of the study, including 201 from SMB organizations. Many of the report’s findings revealed universal truths about backup, disaster recovery, cloud adoption and budgets, that are consistent across all organization sizes,

However, the Data Protection Trends SMB Executive Brief reveals some interesting insight into the unique needs, trends, and attitudes of SMB organizations.

Protecting data everywhere it resides, and regardless of the company size, is critical for business operations. SMB organizations, however, have their own dynamics when it comes to outages and delivery gaps that must be resolved by smaller IT teams, with less budget and often more diverse responsibilities than their larger organization counterparts. These are some of the key findings from this year’s report.

One interesting data point where SMBs differ from enterprises is the simple measure of SMB IT leaders’ belief that their organization has an “availability gap” between the SLAs expected and how quickly their IT teams can return to productivity. The data from all organizations is shockingly high. Ninety percent of all IT leaders admit they have an availability gap. For SMB organizations, the number is even higher at 92%, recognizing a gap between expectations and what IT is delivering today.

That statistic becomes more ominous given that SMBs reported that 34% of their servers suffered at least one outage last year Like their peers in larger organizations, SMB IT teams struggle to meet data protection objectives and business needs.

To dig a little bit deeper into some of the unique details and similarities of the report’s SMB and global data, download the 2022 Data Protection Trends SMB Executive Brief.

After checking out the SMB Brief, be sure to download the global report which still holds great insights for organizations of all sizes. In many ways you are doing as well as your peers in larger organizations — you should ask for a raise. In other ways, you’re not — you should ask for more budget. There is much more to learn from this report that will help you benchmark your data protection efforts against the rest of the world. Download the executive brief and watch the 4-minute video which highlights what will drive businesses to change their backup solutions in 2022.

Don’t forget to check out these recent and upcoming blog posts for additional insights and findings:

We would love to hear back from you. Please reach out to Jason Buffington (@JBuff) or Dave Russell (@BackupDave) and let us know how this research aligns with your organization’s data protection goals for 2022.

If you’re interested in seeing data from organizations of all sizes, click here to download the full Data Protection Trends 2022 report.

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