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Whitepaper
May 12, 2021

The Customer-centric guide to selling backup

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The Customer-centric guide to selling backup
Not all backup and data protection needs are created equal. While everybody wants to make sure their data is secure and easily accessible, you need a personalized approach for each of your customers.

Download this IDC workbook to explore:
  • The most common backup needs
  • How to address these needs and position your solutions
  • A set of questions you can use to help your customers decide on the best data protection solution for them