From evolving licensing models to major vendor disruptions, partners are being challenged to rethink how they deliver value and drive growth. As perpetual socket licensing gives way to subscription-based models, and the VMware landscape continues to shift under Broadcom’s ownership, channel partners must adapt quickly to stay competitive. In this blog, we’ll explore how these market dynamics present new opportunities for Veeam ProPartners to strengthen customer relationships, unlock new revenue streams, and lead with confidence through uncertainty.
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