Posts by Angela Clark

Choosing the right business model is one of the most important decisions for today’s technology partners. Should you operate as a Value-Added Reseller (VAR), expand into a Managed Service Provider (MSP), or specialize as a Managed Security Service Provider (MSSP)? Each approach comes with unique opportunities, responsibilities, and revenue streams — especially when it comes to data protection and cyber resilience. Read more

The only constant in technology is change, and the Broadcom acquisition of VMware continues to send ripples across the industry. Partners who have long relied on VMware’s traditional programs now face monumental shifts including new licensing models, SKU consolidations, and a complete overhaul of partner tiers. This means many valued partners are left questioning their future in the VMware ecosystem, while customers are rethinking their virtualization strategies and seeking guidance on next steps. However, with disruption comes opportunity. As a Veeam ProPartner, you’re uniquely positioned to help customers navigate these uncertain waters, turning industry shifts into a competitive advantage. Read more

From evolving licensing models to major vendor disruptions, partners are being challenged to rethink how they deliver value and drive growth. As perpetual socket licensing gives way to subscription-based models, and the VMware landscape continues to shift under Broadcom’s ownership, channel partners must adapt quickly to stay competitive. In this blog, we’ll explore how these market dynamics present new opportunities for Veeam ProPartners to strengthen customer relationships, unlock new revenue streams, and lead with confidence through uncertainty. Read more

When faced with cloud-first approaches to data security, organizations often find that their existing tools fail to integrate with the cloud, landing them with bill shock, cyberthreats, and other surprises. Some just deal with it, while others reluctantly turn to multiple-point products (and the management nightmare that comes with them). But it doesn't have to be that way. Veeam empowers organizations with the best of both worlds — native data protection that’s built for specific environments, all wrapped up under a single, easy-to-manage platform and license that is platform agnostic and never boxes the organization in. This creates an ideal opportunity for Veeam partners and customers to work together to see the value of hybrid cloud data protection. Read more

When selling any product or service, if you’re trying a one-size fits all approach and selling to everyone as if they’re all the same, you won’t make much progress in that sale. You want to drill down to the specifics of your customer, including their situation, challenges, pain points, and motivators Read more

Data freedom for customers means data freedom for Veeam Partners. But what does that really mean? It means together we can give customers the freedom to maintain operational agility and security, while safeguarding critical data against evolving cyber threats and unexpected industry changes. Read more

One of the most effective ways to accomplish that is combining current market intelligence with contextual understanding of the landscape. Mark and S&P recently published some interesting information from the 451 Research white paper from S&P Global Market Intelligence. Read more

An essential part of achieving digital transformation is backup modernization. However, too many companies spend excessive hours and money on legacy backup systems that can’t quite support their efforts. Read more

Backups and data protection are concerns for businesses of all sizes. Ransomware, data corruption, and infrastructure failures make secure backups a must. If you provide IT solutions to your clients, becoming a cloud backup reseller lets you offer much-needed services that can be a valuable revenue source. Read more

Today’s business landscape demands adaptability and growth, especially when it comes to data protection. Cybercriminals are constantly evolving and getting smarter, so you must too. A large part of staying one step ahead of the hackers is working toward becoming more proactive vs. reactive when it comes to building and updating your customers’ cybersecurity strategies. Read more