The Business Challenge
The real estate industry in the United States was worth $27.2 trillion in
2019, according to the Federal Reserve’s Flow of Funds report, up 13% from
its last peak in 2006. To put that into perspective, America’s three biggest
companies (Amazon, Apple and Microsoft) were worth a combined total of
nearly $3 trillion in 2019.
Real estate is a booming business, and no real estate company knows that better
than Crye-Leike. It’s ranked #3 in the nation by REAL Trends, which ranks the top
500 independently owned real estate firms nationwide, and it’s the largest real
estate company serving Tennessee, Arkansas, Georgia and Mississippi.
What does it take to become a real estate giant?
“For one thing, our employees are passionate about what they do, so they are
truly dedicated to our customers,” said David Neely, director of IT infrastructure
at Crye-Leike. “Another important point is that Crye-Leike is a full-service real
estate company. We provide a wide range of in-house services for home buyers
and sellers, such as mortgage, title and insurance. Our challenge was making
sure the systems that support those services, including Microsoft SQL Server, are
always available. If they’re not available, we could lose our competitive edge.”
Microsoft SQL Server supports in-house services and the company’s website,
which displays property listings, photographs and information. The website
is often a customer’s first introduction to Crye-Leike, so it must remain
available around the clock.
“The problem was legacy backup,” Neely said. “Arcserve was slow and unreliable,
so our backup window was too long, which meant we couldn’t back up as often
as we would have liked. Recovery was slow too, sometimes taking hours. We
needed to replace Arcserve with a solution that would strengthen and improve
our business continuity (BC) and disaster recovery (DR) strategy so we could
recover quickly in a catastrophic situation.”
Neely said a big sticking point was that legacy backup didn’t integrate with
primary storage — Nimble Storage from Hewlett Packard Enterprise (HPE) —
and ExaGrid, the company’s deduplication device. The IT team considered
two replacements: Cohesity and Veeam®.
“Veeam was the natural fit for us because it integrates fully with HPE Nimble
Storage and ExaGrid,” he said. “We couldn’t get over how simple, fast and
intuitive Veeam is; it worked like a champ right out of the box.”
The Veeam Solution
Veeam Availability Suite™ enabled Crye-Leike to strengthen and improve its
BC and DR strategy, helping the real estate giant maintain its competitive
edge in the industry. Veeam backs up the systems supporting in-house real
estate services 75% faster than legacy backup and recovers them 99%
faster. Veeam also supports data compliance regulations mandated by each
state’s real estate commission.
“Veeam had been on our radar for a long time because it’s the leader in data
protection,” Neely commented. “The best way for us to maintain our competitive
edge in the industry is to deploy the best data protection possible, so that’s what
we did, and we are delighted with our decision.”
Veeam backs up data from HPE Nimble Storage snapshots on-premises to
ExaGrid and replicates off-premises. Because Veeam integrates with ExaGrid
and Nimble Storage, data deduplication doubled and backup speed increased by
75%, enabling Crye-Leike to back up more often and reduce the risk of data loss.
Recovery is faster with Veeam too — 99% faster. Two features, Veeam Explorer™
for Storage Snapshots and Veeam Explorer for Microsoft SQL Server recover items
in minutes. Another feature called On-Demand Sandbox™ for Storage Snapshots
will let Crye-Leike test SQL Server updates in an isolated environment before
implementing them in production.
“We feel like we’ve only scratched the surface with Veeam,” Neely said. “There
are so many features we want to investigate.”
One of them is Veeam Cloud Data Management™. Crye-Leike is considering
a cloud component in the future, and Veeam integrates seamlessly with any
public or private cloud. Veeam Cloud Data Management will deliver data
protection and availability across the company’s cloud environment, ensuring
in-house real estate services are always available.
Neely said he and his colleagues also look forward to using Veeam monitoring
and reporting more extensively for proactive issue resolution.
“Veeam provides a level of visibility into our backup infrastructure that we never
had before,” he said. “When Veeam identified a connectivity issue involving
VMware and Nimble, I scheduled a maintenance window and resolved it in a few
minutes. If the issue had gone unresolved, it might have impacted access to our
in-house real estate services.”
In-house services generate a lot of customer data that must comply with
regulations from each state’s real estate commission regarding privacy.
Crye-Leike operates across nine states, and each state’s regulation is
slightly different. SureBackup® and SureReplica, two Veeam features,
verify the recoverability of data in each backup and replica.
“We have to demonstrate we’re protecting buyers’ and sellers’ data,” Neel
added. “Veeam provides reports on backup success and verifies their
recoverability, making it easy to demonstrate compliance.”
- Maintains availability of real estate services to solidify
Crye-Leike’s competitive edge
“Veeam improved and strengthened our BC and DR strategy, dramatically
reducing the chance of data loss in an extreme disaster,” Neely said. “We
replicate daily with Veeam, so we can resume business operations quickly
by failing back to our primary data center.”
- Backs up the systems supporting services 75% faster
and recovers them 99% faster
“Being able to back up and recover directly from HPE Nimble Storage
snapshots was inconceivable until we deployed Veeam,” Neely said. “Backup
and recovery went from slow and manual to high-speed and automated.
Data protection is more reliable and efficient than ever before.”
- Supports data compliance regulations mandated
by each state’s real estate commission
“It’s our duty to protect the privacy of buyers’ and sellers’ data, and Veeam
simplified that process,” Neely said.