Google doesn’t lie: Veeam is a market disruptor
There are a few facts of life we can never run away from: the sun will rise and set, we will all get older and everyone Googles. We’ve all done it, either consulted Dr. Google to self-diagnose, or if you’re like me, conducted primary research using Google before purchasing a car or the latest noise-cancelling headphones.
As a marketer, I’ve often wondered how these searches translate into actual purchasing decisions. As the CMO at Veeam, I like to think that each Google search about Veeam directly contributes to our growth.
Enter Google Trends, a slice of marketing measurement heaven. This public web tool based on Google Search shows how often a particular search term is entered, relative to the total search-volume across ... Read more