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RTO vs RPO: What’s the Difference?

When the unexpected hits, your recovery speed comes down to two critical metrics: Recovery Point Objective (RPO) and Recovery Time Objective (RTO). RPO is how much data you can afford to lose. RTO is how long you can afford to be offline. Together, they define your organization’s resilience thresholds: the point beyond which downtime or data loss becomes unacceptable. Read more

How to Ensure Your CRM Data Security

In the era of Digital Transformation, where businesses thrive on data-driven insights, the security of customer relationship management (CRM) data stands as the foundation for success. Read more
Alison Connor
Alison Connor

Senior Product Marketing Manager

Modern Data Protection: Embracing Enterprise Features for Today’s Challenges

Veeam is proud to release the findings of yet another research project, the 2023 Data Protection Trends Report, which is the industry’s largest independent research on backup and data protection. This research is fully independent, representing the whole market — not only from Veeam customers — and conducted by a third-party research organization. Read more
Jason Buffington
Jason Buffington

Vice President, Market Strategy

Introduction to Key Management Systems (KMS)

When it comes to managing encryption, keys needed for secure data encryption and decryption – the essential tools for encoding and decoding data – Key Management Systems (KMS) are crucial. KMS provides a secure environment for handling these keys, ensuring they are accessible only to authorized systems and individuals. KMS is vital for protecting the confidentiality and integrity of sensitive data, particularly in complex IT environments. Read more
Ivan Cioffi
Ivan Cioffi

Technical Advisor, GSI - Product Management, Alliances

Mastering Data Protection: A Comprehensive Guide to Salesforce Backup Best Practices

In the digital age, where data reigns supreme, businesses face the challenge of safeguarding their most critical asset. As organizations increasingly turn to Salesforce for managing their customer relationships and data, the need for a robust backup strategy is beyond necessary. To keep you informed, let’s delve into the whys and hows of Salesforce backup, explore best practices to ensure the data’s security, and how to keep the integrity of your business data. Read more
Alison Connor
Alison Connor

Senior Product Marketing Manager

Small Business Ransomware: What You Need to Know

It’s a common misconception that small businesses do not get attacked by cybercriminals as often, but unfortunately, bad actors do not discriminate. According to Veeam’s 2023 Data Protection Trends Report, 85% of ransomware attacks targeted small businesses. Read more
Colin Hanks
Colin Hanks

Senior Product Marketing Manager