What is the single most important question you can ask your customer? For us, it is how likely they would be to recommend Veeam to a friend or colleague.
Our mission at Veeam is to be the most trusted provider of intelligent data management solutions to meet the expectations of a world that demands the Hyper-Availability of data. Our customers are at the core of our business, and constant feedback is the best way to improve over time.
To help us build trust with our customers, every year we send out a survey that helps us understand how they perceive our products and services. The Customer Satisfaction Survey was conducted by an independent third party, and then used for the Net Promoter Score (NPS) — the index measuring customers’ willingness to recommend a company’s products or services to others.
Veeam’s 2018 Net Promoter Score, 3.5 times the industry average
The respondents were asked how likely they would be to recommend Veeam to a friend or colleague, considering their complete experience with our company. Their answer is a number that is calculated into a score between -100 and +100.
Veeam scored an NPS of 73, which is 3.5 times higher than the industry average (21). This result shows a remarkable appreciation from our customers and places Veeam in the company of some of today’s biggest and most beloved brands: Amazon (61), Netflix (68) and trending toward Apple (89). At a regional level, EMEA’s NPS moved up to 76, being the strongest region in terms of customer satisfaction!
Scoring a high satisfaction level is not a popularity contest, it’s an exam we need to pass, and one where we raise the bar every year. The result of the customer satisfaction survey not only confirms that we put the right efforts and energy in everything we do, but also guides us to areas where we can do better to outperform our competition.
With over 300,000 customers across the globe, it’s essential to understand how satisfied they are about our offerings.
This is a massive achievement for Veeam, and it comes in a key moment — we are on the path to exceed a billion dollars in bookings in 2018. Becoming the next billion-dollar software company is not something you hear every day, and this wouldn’t be possible without our valuable partnerships. Our strong bonds with our alliance partners, Cisco, Dell EMC, HPE, Microsoft, NetApp and VMware, enable Veeam to provide data center transformation, infrastructure modernization and cloud solutions and services to clients worldwide.
For the fifth consecutive year, Veeam has outperformed the industry, scoring 9.0+ for almost all categories, and trust me, this is not getting easier. Technology is developing at a faster pace than ever and so are the expectations of people for their digital lives.