We are living in times when it’s hard to imagine our lives without technology. Our center of command is sitting in our pockets, and we are just a few taps away from booking a flight, checking our bank account or reading the news about our favorite football team. Our fast pace of life demands uninterrupted access to each application on any type of device from everywhere. Therefore, organizations need not only speed and versatility, they also need what we call Availability.

In a recent study, Forrester states that the hybrid cloud will open unlimited possibilities for enterprises around the globe to enrich their offerings through a customer-centric approach. The cloud storage deployments are evolving from simple storage silos and low-cost archiving to covering more complex use cases like global namespaces and policy-based migration.

If you thought cloud was already popular, just give it a bit more time. Hybrid cloud storage is now able to combine on-premises applications with cloud-based services, and this is only going to bring a whole lot more benefits for organizations: business agility, scalability and improved data sharing. Just think about it: a few years ago, cloud was more of a personal tool, mainly used to store documents and other files, but look at where it is today! The hybrid cloud technologies now support remote office/branch office operations (ROBO), Disaster Recovery as a Service (DRaaS), the internet of things, file sync and share, and pretty much anything related to business technology.

While many organizations are migrating from expensive conventional storage systems to cloud-based systems — and this is the natural step of the IT evolution — it’s important to acknowledge that the cloud is not all milk and honey. There are a few considerations that you might need to deal with: security, regulatory compliance or long-distance data migration. However, the overall value of adopting the cloud is immeasurable, and its full-scale adoption is already happening.

Veeam enables modern organizations to deliver seamless digital life experiences to their customers through the Veeam Availability Platform, which integrates virtual, physical and cloud-based workloads. Embracing a hybrid cloud architecture opens new possibilities for both our customers and service provider partners looking to leverage the rapidly-evolving cloud computing best practices and adopting the next generation of Availability for the Always-On Enterprise.

The same report claims that “Cloud forces a new architectural approach to everything.” Of course, adopting a hybrid cloud architecture requires a new mindset, but the cloud will play a major role in our digital future, that’s for sure.

To find out more about the hybrid cloud and its benefits, I recommend you read the Hybrid Cloud is the Foundation for Storage Agility and Economics full report by Forrester.

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