Key Takeaways:
- SaaS platforms don’t fully protect customer data: Partners can fill the gap with third-party backups to prevent loss from accidental deletion, ransomware, or compliance failures.
- Veeam’s SaaS backup provides resellers, service providers, and partners with flexible deployment models, immutable storage, and advanced recovery to help differentiate services in a crowded market.
- Recurring revenue opportunities grow with SaaS backup services for everything from licensing to managed offerings like monitoring, reporting, and compliance-driven recovery testing.
- The Veeam ProPartner Network provides exclusive resources, including deal protection, training, marketing support, and NFR licenses, to help partners scale SaaS backup practices faster.
- Compliance and trust are built-in: Veeam helps partners deliver auditable, regulation-ready SaaS backup that’s aligned with GDPR, HIPAA, DORA, and other global standards.
Businesses rely heavily on SaaS applications like Microsoft 365, Salesforce, and Google Workspace to run daily operations. However, here’s the catch: While SaaS providers ensure platform availability, the responsibility for protecting business-critical data still lies with the customer. That’s where SaaS backup comes in, and why it represents such a powerful opportunity for resellers and partners.
By delivering reliable SaaS backup solutions, resellers and partners can help organizations safeguard against accidental deletion, ransomware, and compliance risks, while also opening new revenue streams and building long-term customer trust. With Veeam’s ProPartner Network, you gain the tools, training, and resources to bring enterprise-grade SaaS backup to your customers and grow your business in the process.
Why SaaS Backup?
It’s easy to assume the cloud has you covered. After all, SaaS vendors promise high availability and reliable access. But what happens when a file is deleted, ransomware hits, or a compliance request surfaces months later? Without a proper SaaS backup strategy, businesses are left exposed and partners miss the chance to deliver real value.
Here’s Why SaaS Backup isn’t Just Nice-to-Have; it’s Essential
- Closing the shared responsibility gap. SaaS vendors like Microsoft and Salesforce guarantee platform uptime, but they don’t cover data loss caused by human error, malicious insiders, or accidental overwrites. Backups let you remain in control of your own data recovery.
- Meeting compliance and retention requirements. From industry frameworks to local privacy laws, organizations are increasingly required to prove data availability and retention. SaaS backup gives you an independent, verifiable record that helps you meet audits and avoid fines.
- Defending against ransomware and cyberthreats. Attackers know SaaS apps hold business-critical information. A resilient backup, especially with immutability, provides a safe restore point so you can recover quickly without paying ransom demands.
- Protecting day-to-day productivity. SaaS platforms power everything from collaboration and communication to customer engagement. Without reliable backups, one deleted folder or compromised account could disrupt entire teams. Backups keep operations running smoothly even during incidents.
- Supporting long-term business continuity. SaaS is at the core of modern business workflows. A solid backup strategy safeguards not only the data itself, but also the processes and people who depend on it every day.
Why This Matters for Resellers and Partners
As complex as the data protection industry is, businesses need more than a product; they need the peace of mind that allows them to focus on growth without the looming fear of data loss.
Resellers and partners fulfill this promise, and, in doing so, become a cornerstone of a business’s continuity plan. By championing this essential service, it positions you as integral advisors in your client’s ongoing quest for digital resilience. You’re not just selling software, you’re enabling peace of mind, uptime, and regulatory readiness. That means deeper customer trust, new recurring revenue, and a stronger services portfolio.
Veeam’s SaaS Backup Solutions
Veeam’s SaaS backup solutions make it easy for partners and resellers to add value, strengthen security, and grow recurring revenue, all while giving customers the confidence that their data is always recoverable.
What’s in the Veeam SaaS Backup Toolkit?
Veeam delivers specialized backup services for the SaaS platforms your customers use every day, including:
- Microsoft 365 and Entra ID: Comprehensive protection across email, OneDrive, Teams, SharePoint, and identity objects like users and groups, with seamless failover capabilities. It provides granular restore and secure immutable storage, giving customers peace of mind.
- Salesforce: Full data and metadata protection, with object-level and organizational restores whether you’re on-premises or in the cloud.
Veeam offers flexible deployment through the Veeam Data Cloud, a SaaS-based and managed backup solution for Microsoft 365, Entra ID, and more. It includes unlimited storage, zero-lock-in portability, and zero-trust security baked in.
Key Benefits for Partners and Resellers
Feature | How it Helps Your Customers | Partner Angle |
| Broad SaaS coverage | Protects critical SaaS data, including identity objects | Differentiate with full-stack protection |
| Zero-trust security | Immutable, encrypted backups stored in air-gapped cloud regions | Promote as a modern, secure default |
| Unlimited storage and predictable pricing | Avoids hidden costs and simplifies budgeting | Upsell value, no surprise overages |
| Fast, granular recovery | Instantly restore files, content, or full accounts | Sell uptime and business continuity |
| No vendor lock-in and data portability | Customers can access backups without depending on subscriptions | Emphasize customer control and trust |
Real-World Value
- Veeam protects 23.5 million Microsoft 365 users, making it the global market leader in SaaS Backup.
- With Veeam Data Cloud, even large-scale restores complete quickly. No throttling, just fast recovery when it matters.
- SaaS data protection built for service providers empowers partners to deliver professional-grade services without having to build infrastructure from scratch.
Why it Works for Resellers and Partners
This isn’t just another product, it’s a strategic opportunity. By offering Veeam’s SaaS backup solutions, you can support your customers with true data resilience, reduce risk stemming from human error and cyberthreats, and bolster your recurring revenue with scalable, high-value services.
Becoming a Veeam Reseller and ProPartner
Offering Saas backup solutions is about building long-term value with customers. By aligning with Veeam, you don’t just resell or manage licenses, you become a trusted advisor who can help organizations stay resilient in an unpredictable digital landscape.
As a Veeam Value-Added Reseller (VAR), you can be an integral part of providing customers with the modern data protection solutions they need to protect their business all while capitalizing on the billion-dollar data market industry. The Veeam ProPartner Network is built on a win-win approach. Partners gain access to Veeam’s industry-leading tools, expertise, and support, while delivering the reliable data protection their customers need.
For Service Providers, the opportunity extends even further. With demand for BaaS and DRaaS surging, service providers can build recurring revenue streams while giving customers enterprise-grade resilience without the overhead of managing it themselves. Centralized management, automation, and flexible licensing models make it easier to scale and meet diverse customer needs.
The Veeam ProPartner Network ties it all together. Designed as a win-win ecosystem, it gives both resellers and service providers access to Veeam’s tools, expertise, and go-to-market support. Partners deliver reliable data protection and business continuity, while unlocking real growth opportunities in a market where trust and resilience are currency.
How to Get Started
- Join the Veeam ProPartner Network: Whether you’re a reseller, service provider, system integrator, or distributor, Veeam’s ProPartner Network is your entry point. It offers training, certifications, marketing resources, and technical support that’s designed to help you grow your business with confidence.
- Access best-in-class solutions and support: Partners can leverage Veeam’s industry-leading SaaS backup solutions, backed by technical enablement, sales tools, and deal registration benefits. This means you can deliver enterprise-grade data protection while maximizing your margins.
- Explore Veeam IQ: Once part of the network, you will gain access to Veeam IQ, an extensive online learning platform where you can master sales techniques and earn accreditations at your own pace. Veeam IQ’s diverse training modules are crafted to empower resellers and partners with a deep understanding of our solutions, providing resources to effectively communicate their value to clients, build credibility within the market, and attain competencies that certify them as verified experts.
- Scale your growth with Veeam resources: From marketing development funds to partner enablement programs, Veeam invests in helping you succeed. You’ll get access to go-to-market campaigns, training content, and co-selling opportunities that accelerate your sales cycles.
Conclusion
By offering SaaS backup with Veeam, resellers and partners don’t just sell protection, they become essential pillars of their customers’ data resilience and business continuity. The shift to cloud applications isn’t slowing down. Now more than ever, businesses need trusted advisors who can help them recover quickly, comply with evolving regulations, and operate with confidence.
With Veeam’s ProPartner Network, you gain far more than access to world-class technology. You tap into a globally recognized partner ecosystem that’s designed for shared success by bringing competitive pricing, powerful certifications, marketing support, deal registration protections, and an award-winning reputation.
By combining Veeam’s proven SaaS backup capabilities with this ecosystem, you can empower customers to stay protected, even when disruptions strike, and grow your business with scalable services, recurring revenue, and trusted expertise.
FAQs
1. Why do businesses need SaaS backup if Microsoft 365, Salesforce, or Google Workspace already keep my data?
Native SaaS retention is limited. It protects against platform outages, but not against accidental deletion, insider threats, ransomware, or compliance-driven retention needs. As a partner, offering third-party SaaS backup ensures your customers can always recover data on their terms, with granular restores and compliance-ready retention policies.
2. How does Veeam’s SaaS backup solution help partners differentiate their services?
Veeam enables partners to deliver value beyond basic backup by offering flexible deployment models (e.g., on-premises, cloud, or BaaS), immutable storage options, delegated tenant management, and detailed reporting. This gives you multiple ways to package services, from fully managed offerings to co-managed models, all tailored to each customer’s needs.
3. What technical support and resources does Veeam provide to partners?
Through the ProPartner Network, partners can gain access to deal registration protections, free Not-for-Resale (NFR) licenses, training and certification paths, marketing development funds (MDF), and 24/7 technical support. This ecosystem ensures you can deliver SaaS backup with confidence and stay ahead of evolving customer requirements.
4. Can partners monetize SaaS backup beyond licensing margins?
Yes, SaaS backup opens recurring revenue streams for partners. Beyond licensing, you can charge for managed services such as onboarding, monitoring, reporting, compliance audits, and recovery testing. With Veeam, you can build service tiers that align to customer recovery point objective and recovery time objective (RPO/RTO) expectations to create predictable ARR for your business.
5. How does Veeam ensure SaaS backup offerings remain compliant with regulations like GDPR, HIPAA, or DORA?
Veeam solutions include built-in governance and compliance features such as audit trails, role-based access control (RBAC), immutable storage, and reporting that aligns with industry frameworks. This enables partners to help customers meet regulatory demands, pass audits, and demonstrate provable data resilience without adding complex overhead.
