In this final installment of our Command the Expand series, we’ll dive into two powerful strategies for driving customer value while boosting partner revenue: Veeam Data Platform edition upsell and off-site backup. In case you missed our previous articles, learn more about Command the Expand initiative in our first article and the Veeam Data Cloud scenarios here.
Edition Upsell: Why It Matters
Veeam Data Platform offers three editions: Foundation, Advanced, and Premium. Each unlocks more robust features and capabilities. By upselling customers to higher editions, you empower them with:
- Advanced monitoring and analytics: Advanced and Premium editions include Veeam ONE, enabling proactive management, reporting, and capacity planning.
- Veeam Intelligence: Turn raw telemetry into actionable insights. Organizations can know what’s healthy and what needs attention quickly for faster resolution times.
- Enhanced cybersecurity protection: Robust security features like Threat Center, proactive threat detection with Recon, inline malware detection, and more.
- Automated recovery: Through Premium edition, organizations can benefit from one-click, automated recovery, which ensures a clean recovery every time.
These features are all critical to an organization’s resilience strategy. It’s more than just ‘edition upsell’; this is a way to help ensure they meet regulatory requirements and cyber insurance policy mandates and prove compliance.
Vault by Default
Do all of your customers have an off-site backup strategy? Here’s where Veeam Data Cloud Vault enters the conversation. It’s one of the biggest opportunities in the Veeam portfolio. Adding Veeam Vault as an off-site cloud repository is a smart way to strengthen backup strategies without additional management woes (yes, the 3-2-1-1-0 rule is in play here). Veeam Vault delivers:
- Immutable, off-site backups that are critical for ransomware resilience and compliance.
- Disaster recovery readiness with fast, secure recovery, even in the case of site-wide failure.
- Simplicity and scale by eliminating infrastructure — just seamless, scalable cloud storage.
The partner play is simple: Attach Veeam Vault to every Veeam Data Platform quote. It’s a seamless and easy way to ensure your customer’s backup data has an immutable and secure place to land. This is great for new prospects and any renewals.
But what about your existing customers? As part of your account check-ins, whether its QBRs or monthly cadence calls, it’s time to ask: Are you meeting the 3-2-1-1-0 rule? Are you able to recover with a clean copy of backup data that is off site? Show the seamless integration with Veeam Data Platform and how simple it is to manage backup jobs stored in Veeam Vault. The best part? It’s one predictable price. There are no surprises with API calls and Egress fees. It’s all-inclusive.
Partner Impact
Edition upsell and Veeam Vault attach to create recurring revenue streams, deepen customer loyalty, and ensure your clients are prepared for whatever comes next. The storage-as-a-service market, in general, is on fire, with expected spending to be $385 billion by 2032, up from $43 billion in 2023, according to Zion Market Research.
And with cyberthreats evolving even faster in the AI era, data security concerns are critical. Veeam Data Platform Advanced and Premium editions help deliver peace of mind. For every $1 invested in cybersecurity technology, partners, on average, earn $2 in services.
Command the Expand gives partners a clear roadmap to grow their business and deliver exceptional value. By leveraging workload expansion through cross-sell and upsell, you’re ensuring data resilience. Ready to command your own expansion? Here are some resources to get you started: