GNC is the leader in the health and wellness space and their customer loyalty is what sets them apart from the competition. GNC has over 4000 retail locations and each day all transactional data is transmitted securely to their corporate HQ. Veeam enables GNC to back up all mission critical systems across the entire enterprise. Some of the most crucial data captured is the success of their promotions and customer loyalty. This data is used to fine tune their customer loyalty program software to better meet the specific nutritional needs of each customer. Utilizing Veeam DataLab allows GNC’s team to develop faster based on the landscape of their customer needs as they design new features supporting customer loyalty demands; they are able to craft promotions that are tailored to specific customer health plans. Specialized promotions drive the customer loyalty program, keeping them satisfied with product offerings and happy with the level of interest and precision that is being placed on their consumer needs.