Effortless Data Protection: How SMBs Can Automate Backup and Stop Babysitting Their Data

Key takeaways

SMBs face enterprise-grade data risks with lean-team realities. The problem is not usually lack of backup. It is too much operational overhead, especially during Day 2 operations.“Effortless” protection does not mean fewer capabilities. It means the platform handles more of the heavy lifting through automation, policy-driven protection, verification, and built-in visibility.True simplicity is operational, not cosmetic. A product that looks easy to deploy but still requires constant monitoring, manual fixes, and restore guesswork is not reducing complexity.Automation matters most when it reduces ongoing work. Automated discovery, policy assignment, backup verification, and meaningful alerting help small teams stay protected without proving recoverability by hand.Recovery is the real test. SMBs need protection that supports fast, flexible, and clean recovery across file ... Read more
Leah Troscianecki
Leah Troscianecki

Principal Product Marketing Manager, Cloud

Affordable Cloud Backup for Small Businesses: What You’re Actually Paying For

If you have spent any time comparing cloud backup services, being skeptical makes sense. A lot of products look inexpensive upfront, especially compared to enterprise platforms. Then the environment grows, retention expands, more workloads get added, and someone eventually needs to restore data quickly. Suddenly the “cheap” option starts pulling more complexity, more manual work, and more surprise costs into the environment. Read more
Leah Troscianecki
Leah Troscianecki

Principal Product Marketing Manager, Cloud

From Gaps to Gains: The Measurable Impact of Data Resilience Maturity

The reality is resilience is no longer just about having a backup. It’s about whether your systems and your people can perform under pressure. From ransomware to regulatory scrutiny, enterprises today are carrying more risk than ever. That’s why a maturity-based approach to data management, protection, and recovery isn’t optional anymore. It’s the difference between disruption and continuity. Read more
Leah Troscianecki
Leah Troscianecki

Principal Product Marketing Manager, Cloud

Smart Strategies for Handling Vendor Lock-In, Lock-Out, and Data Challenges

First, let’s take a quick look at the complicated nature of lock-in versus lock out. Vendor lock-In occurs when a company gets stuck relying on a specific technology or service from a particular cloud provider. This makes it difficult and expensive to switch providers or technologies. It’s a bit of a trap when you become too dependent on one company. On the other hand, vendor lock-out happens if a company loses access to its data or services supplied by a cloud provider. It can happen if there are disputes, payment issues, or problems on the vendor’s side. This situation can resemble being banned from your own digital tools and information. Read more
Leah Troscianecki
Leah Troscianecki

Principal Product Marketing Manager, Cloud

Clean Recovery and Business Continuity: Expert Insights from Veeam and Coveware

Recovery isn’t just about getting systems back online; it’s about proving that IT operations are essential to business continuity. Veeam’s Leah Troscianecki sat down with Ray Umerley, Field CISO, Coveware by Veeam, for a tactical conversation about what actually happens when ransomware hits, and how clean recovery can turn the tide from operational fire drills to strategic foresight. Read more
Leah Troscianecki
Leah Troscianecki

Principal Product Marketing Manager, Cloud

Data Resilience Maturity Model: Your Questions Answered

Data resilience should be a top priority for all organizations. But what does true resilience look like, and how can companies objectively measure and improve it? Enter the Data Resilience Maturity Model (DRMM), a comprehensive framework designed to help businesses assess their current capabilities, benchmark themselves against industry best practices, and build a roadmap toward greater stability and security. Read more
Leah Troscianecki
Leah Troscianecki

Principal Product Marketing Manager, Cloud

Cyber Resilience Strategies: From Risk to Resilience Report

Ransomware attacks are evolving faster than ever, making cyber resilience a top priority for organizations of all sizes. In this post, our principal product marketing manager, Leah Troscianecki, EMEA field CTO, Edwin Weijdema, and VP of information security, Courtney Elder, answer some of the main questions from Veeam’s Risk to Resilience Report, share real-world insights from the front lines, and offer actionable best practices to help your business prepare for and recover from cyber incidents. Read more
Leah Troscianecki
Leah Troscianecki

Principal Product Marketing Manager, Cloud

Hybrid Cloud Strategy: Best Practices for Secure & Scalable Solutions

Hybrid cloud infrastructures represent a strategic blend of on-premises and cloud-based resources, allowing organizations to optimize their IT environments for various workloads and business needs. Adopting a hybrid cloud strategy enables businesses to harness the cloud’s scalability, agility, and cost-efficiency without the risk and expense of deprecating on-premises investments.  Read more
Leah Troscianecki
Leah Troscianecki

Principal Product Marketing Manager, Cloud