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Jorge De La Cruz
Jorge De La Cruz is the Director of Observability & AI, Product Management at Veeam, where he leads innovation across monitoring, analytics, and artificial intelligence for data protection and resilience. His focus is on helping organizations gain deep, actionable insights into their environments while driving smarter, automated operations across the Veeam Data Platform.
With more than a decade of experience in enterprise technology, Jorge has built a career at the intersection of observability, automation, and data protection. Before his current role, he served as Senior Product Manager at Veeam and Product Owner at Zimbra, shaping solutions that simplify complex infrastructure challenges for customers worldwide.
Jorge’s expertise spans data protection architecture and operations for Veeam Data Platform and Veeam ONE, backup and recovery across VMware, Kubernetes, Azure, AWS, and Microsoft 365, and the design of RPO and RTO baselines for enterprise resilience. He also leads initiatives in observability and analytics, leveraging Grafana, InfluxDB, Prometheus, OpenTelemetry, and SQL to create telemetry pipelines, SLI/SLO models, and executive dashboards that turn data into decisions.
A strong advocate for AI in operations, Jorge develops LLM‑based assistants and retrieval‑augmented guidance systems that enhance troubleshooting, automate reporting, and simplify health and risk analysis. His work also extends to cybersecurity and governance, encompassing ransomware readiness, immutable storage strategies, compliance, audit reporting, and identity integration.
Throughout his career, Jorge has supported service providers and multi‑tenant environments using Veeam Service Provider Console, optimizing performance, scalability, and cost across large and distributed infrastructures. He’s passionate about transforming telemetry into actionable intelligence and helping customers build resilient, efficient, and secure data ecosystems.
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Jorge De La Cruz, Director of Observability & AI
Jorge De La Cruz, Director of Observability & AI
Jorge De La Cruz, Director of Observability & AI
Jorge De La Cruz, Director of Observability & AI